- Lead a regional team of Marketing, Customer Experience & Digital leaders with regional & local experts to embed & facilitate customer experience excellence ownership within regional BLs and across all target groups & vehicle segments, monitoring and ensuring effectiveness and efficiency
- Develop and deploy the regional customer experience roadmap towards excellence, for competitive differentiation & long-term growth, increasing our strategic inter-connected touch points with the market
- Identify and govern all regional customer experience processes E2E, driving standardization and digitization throughout BLs/Domains, minimizing silos of systems, data, duplication of efforts, while ensuring best experience & purchase convenience to customers and end-users
- Ensure through regional communities of practices, state-of-the-art competence for maximizing customer impact
- Attract, develop and retain an agile, diverse team of high potentials highly connected within the regional organization and Division B
- Measurement on eCom-driven sales development
- Measurement on marketing ROI in digital market channels
- Internal communication BP
- Media/PR communication