Marketing Leader AP 100万以上

上海市 2022-09-26发布

职位介绍INTRODUCTION OF JOB

  • -  Lead a regional team of Marketing, Customer Experience & Digital leaders with regional & local experts to embed & facilitate customer experience excellence ownership within regional BLs and across all target groups & vehicle segments, monitoring and ensuring effectiveness and efficiency
    -  Develop and deploy the regional customer experience roadmap towards excellence, for competitive differentiation & long-term growth, increasing our strategic inter-connected touch points with the market
    -  Identify and govern all regional customer experience processes E2E, driving standardization and digitization throughout BLs/Domains, minimizing silos of systems, data, duplication of efforts, while ensuring best experience & purchase convenience to customers and end-users
    -  Ensure through regional communities of practices, state-of-the-art competence for maximizing customer impact
    -  Attract, develop and retain an agile, diverse team of high potentials highly connected within the regional organization and Division B
    -  Measurement on eCom-driven sales development 
    -  Measurement on marketing ROI in digital market channels
    -  Internal communication BP
    -  Media/PR communication

职位要求JOB REQUIREMENTS

  • -  Strong experience, expert knowledge and thought leadership in digital/e-Commerce for both B2B and B2C
    -  Customer-centric attitude based on outside-in perspective and strong knowledge of market and customers
    -  Innovation mindset, entrepreneurial attitude, business acumen, creativity & change appetite
    -  Knowledge on Automotive Aftermarket & eCommerce network in the Aftermarket as advantage, but not required
    -  Marketing or eCommerce leadership experience in international context and in complex matrix organizations
    -  High influencing and impacting skills & ability to manage global Digital Market Channels organization, communities, ecosystem & ventures
    -  Change agent with strong change mgt. skills w/ focus on leading disruption & managing required organizational transformation & talent developments

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